About Us_

About Us_

Maverick Web are world-class, award-winning, South African Shopify Experts.
We design, develop and build custom e-commerce solutions.

Melissa Rowlston



Melissa is the founder and managing director of Maverick Marketing, a boutique e-commerce design and development agency.

Melissa designs and develops customised e-commerce websites for a variety of clients, including fashion and homeware retailers, beauty and lifestyle producers, nuts and bolts specialists, automotive parts manufacturers and even intimate product suppliers. You name it, she has built it.


Melissa’s specialty is Shopify: recognized by the global multinational as one of their experts in 2016, where she was named as the First Female South Africa Expert. She develops unique themes, templates and solutions using the best platforms and integrations for a client’s needs. She also writes code for specialised apps and loves keeping up with the constant developments in technology.

Melissa has an intimate knowledge of the inner workings of e-commerce from the merchant’s perspective too, having owned and run her own online store, which she custom built and launched in 2009.

In her previous life, Melissa was a journalist, designer and managing editor for South Africa’s leading financial newspaper – Business Report, and helped launch the Daily Maverick in 2009.

She has a Bachelor of Arts, Honours and Postgraduate degrees from the University of Witwatersrand.


Melissa is a regular speaker at e-commerce and marketing conferences, where she is happy to share her experience and love for the local e-commerce industry, trends in the environment and how to build a successful and profitable online store in South Africa.

Melissa has multiple e-commerce awards, ranging from her Shopify Experts status and 2016 Shopify Award to SA’s Top e-Commerce Entrepreneur Award in 2018. Maverick Marketing is also one of the Finalists in this year’s Bookmark Awards for Best e-Commerce Website.

6 Steps To Getting Online Presentation

by Melissa Rowlston


Our content management system and development platform of choice is Shopify. After years of designing in many different CMS, we are now a full house Shopify development agency. We believe Shopify is the best solution for all e-commerce website builds as it offers the following:

Cost + -

Shopify offers the best pricing plan for your needs.

Need an Enteprise package? Not sure? While Magento can cost you anywhere from a starting fee of $2000 per month, Shopify offers plans from basic to Enterprise based on your need, starting from only $29 per month.

A seemingly inexpensive CMS like WordPress can end up costing you a fortune in hosting, security and maintenance.

Size + -

You can build a shop with 1 product or 50 000 products. Shopify scales for all sizes of websites, pages, blogs, catalogues and products.

Some criticisms are they don’t allow for more than 100 variants per product. However, we have build sites allowing up to 500 variants. But lets hope you don’t need that …

Complexity + -

The language Shopify is built with is called Liquid. Liquid, along with CSS, HTML and Javascript coding allow for custom theme development, custom logic and custom app developments.

Platform Foundation + -

A sound and thoroughly tested e-commerce platform means an inexpensive foundation on which to build. Rather than custom designing from scratch, Shopify offers you a constantly updated and fully tested system that is developed by a large team of international experts and developers. This means an equivalent site in complexity would cost you millions of rands rather than thousands.


Xneelo are our hosting providers of choice. We believe their service is exceptional. Maverick is an authorized partner of Xneelo.

Paygate is our Payment Gateway integration of choice. Paygate is the leading payment gateway in South Africa. It recently merged with Payfast and is a member of the DPO group. Maverick is an authorized partner of Paygate.

Maverick integrates all its e-commerce websites into courier systems, Dawn Wing, the Courier Guy and Courier IT, through our strategic partnership with uAfrica. uAfrica is a word-class integration system that also provides multichannel integrations, such as BidorBuy and PriceCheck.

Stock2Shop are our partner of choice for ERP integration into your accounting packages such as SageOne, Xero, Pastel and others. They can also integrate you to your inventory systems such as Storemaster etc…



"Melissa was very helpful and did her work quickly and efficiently"

- Craig - Craig's Coffee

"Melissa has a good understanding of the Shopify eco system and provides the service that we require efficiently, professionally and to a very high standard."

- Yudi Cohen - Whizzy World

"Maverick Marketing is amazing . The service we get from Melissa is beyond compare . She has been incredible in assisting us with our site . We strongly recommend Melissa to all our fiends and suppliers ."

- Warren Wolman - Interspares

Maverick Web

We pride ourselves on being world-class, award-winning, South African Shopify Experts.

We are one of Africa’s Shopify Plus Experts and are dedicated to making beautiful, responsive and highly converting e-commerce websites