Legal
Maverick Marketing & Web
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Last updated: April 2026
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POPIA Compliant
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Introduction
Maverick Marketing & Web, a division of Maverick Digital SA (Pty) Ltd ("we", "us", or "our"), is committed to protecting your personal information in accordance with the Protection of Personal Information Act 4 of 2013 (POPIA) and other applicable South African privacy legislation.
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Who We Are
Maverick Marketing & Web is the responsible party for the personal information we collect.
Registered name
Maverick Digital SA (Pty) Ltd
Trading as
Maverick Marketing & Web
Reg. No.
2025 / 752217 / 07
Email
Website
03
Information We Collect
Information You Provide
We may collect personal information you voluntarily provide when you:
Complete a contact or enquiry form
Subscribe to our newsletter or marketing communications
Engage with us via email or other correspondence
Request a quote or proposal
This may include your name, email address, phone number, company name, and any other details you choose to share.
Information Collected Automatically
When you visit our website, certain information is collected automatically through analytics and tracking technologies, including:
IP address and approximate location
Browser type and version
Device type and operating system
Pages visited, time on site, and navigation patterns
Referring website or source
04
Tracking Technologies We Use
Our website uses the following third-party tracking and analytics tools. By using our website, you consent to data being processed by these services as described below.
Google Analytics
Collects aggregated data on site usage including pages viewed, session duration, and traffic sources.
Meta Pixel
Measures ad effectiveness on Facebook and Instagram and tracks visitor behaviour post-click.
LinkedIn Insight Tag
Enables campaign reporting and visitor demographics from LinkedIn advertising campaigns.
Google Analytics — Opt Out
Meta Pixel — Opt Out
LinkedIn Insight Tag — Opt Out
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Cookies
Our website uses cookies — small text files stored on your device — to improve your browsing experience and enable our tracking tools to function. Cookies may be session-based (deleted when you close your browser) or persistent (stored for a set period).
You can manage or disable cookies through your browser settings at any time. Please note that disabling cookies may affect the functionality of certain parts of our website.
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How We Use Your Information
We use the information we collect to:
Respond to your enquiries and provide our services
Improve and optimise our website and user experience
Send marketing communications where you have consented
Measure the performance of our advertising campaigns
Comply with legal and regulatory obligations
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Lawful Basis for Processing
We process your personal information on the following grounds:
Consent – where you have given explicit consent, such as subscribing to communications or accepting cookies
Legitimate interest — for analytics and improving our website and services
Contract — where processing is necessary to fulfil a service agreement
Legal obligation — where we are required to process data to comply with applicable law
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Data Sharing & Third Parties
We do not sell your personal information. We may share your information with:
Service providers who assist in operating our website and delivering our services, bound by confidentiality obligations
Third-party analytics and advertising platforms as described in Section 4 above
Law enforcement or regulatory authorities where required by law
Where data is transferred outside South Africa (e.g., to Google, Meta, or LinkedIn servers), we ensure appropriate safeguards are in place in compliance with POPIA.
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Data Retention
We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Enquiry and correspondence data is generally retained for up to 3 years. Analytics data retention is governed by the respective third-party platforms.
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Your Rights
Under POPIA, you have the right to:
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Information Regulator
If you are not satisfied with how we handle your personal information, you have the right to lodge a complaint with the Information Regulator of South Africa:
Address: JD House, 27 Stiemens Street, Braamfontein, Johannesburg, 2001
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Security
We implement reasonable technical and organisational measures to protect your personal information against unauthorised access, disclosure, alteration, or destruction. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
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Children's Privacy
Our website is not directed at children under the age of 18. We do not knowingly collect personal information from minors. If you believe a child has provided us with personal information, please contact us and we will take steps to delete it.
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Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The updated policy will be posted on this page with a revised date. We encourage you to review this policy periodically.
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Contact Us
For any questions, concerns, or requests relating to this Privacy Policy or your personal information, please contact us:
Maverick Marketing & Web
A division of Maverick Digital SA (Pty) Ltd
102 9th Avenue, Highlands North, Johannesburg, South Africa, 2192