Our team

The people
behind the work.

Every project is delivered by specialists – not generalists, not juniors, not outsourced.

Melissa Rowlston, founder of Maverick Marketing & Web
Founder & Managing Director
Meet the founder

Melissa Rowlston

Maverick Marketing & Web is led by Melissa Rowlston – founder, managing director and one of South Africa’s most recognised e-commerce authorities. Certified as a Shopify Expert in 2015, Melissa has built and scaled online stores across fashion, homeware, hardware, beauty, automotive, sport and more.

  • ✓Shopify Certified Expert since 2015
  • ✓South Africa’s first female Shopify Expert (2018)
  • ✓SA Top E-Commerce Entrepreneur 2018
  • ✓Bookmarks-nominated client projects
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The team

Specialists,
not generalists.

A small, senior team across Shopify engineering, implementation and brand marketing – the same people from first call to launch and beyond.

Centeine Christison
Head of Operations & eCommerce Engineering

Centeine Christison

Centeine brings 13+ years of experience across digital strategy, UX and e-commerce implementation. She bridges creative and technical disciplines – from Shopify development and systems architecture to cross-functional operations – to deliver scalable digital solutions for brands.

Daniella Levenberg
Brand Marketing Manager

Daniella Levenberg

Dani thrives on turning ideas into high-performing campaigns. With experience across social media, paid advertising and brand strategy, she combines creativity with data-driven insight to deliver meaningful results and lift brand presence.

Zanele Mbhele
E-Commerce Implementation Specialist

Zanele Mbhele

Zanele turns retail visions into high-performing storefronts. She combines technical precision with seamless user experience – from building robust websites to integrating payment gateways and shipping logistics.

What we stand for

We build websites
that sell.

Four standards every Maverick project is held to, whoever on the team is delivering it.

  1. 01

    Uncompromising standards

    Everything leaving Maverick must carry our reputation for excellence. Full stop.

  2. 02

    Partner, not vendor

    We guide as much as we execute. Expertise without the agency nonsense.

  3. 03

    Business first

    We start with your operations, your data and your goals – then we build.

  4. 04

    Always evolving

    We experiment, adapt and build better than we did before. Every time.

Work with us.

Tell us what you’re building. You’ll speak to the people who’ll do the work.

Let’s talk →
Who we work with

A partner,
not a freelancer.

We work with owner-led businesses and leadership teams who want a professional partner. We don’t just execute – we guide.

Deep technical expertise

Fluent in Shopify Liquid, custom app development and complex UX logic. We build what others can’t.

The right clients

Owner- or director-led businesses with budget for quality and ready to commit.

Guidance, not just execution

Every engagement starts with your operations, data model and commercial goals. Then we build accordingly.

Got a question about pricing, timelines or how we work?

Read the FAQ →