The Maverick Blog.

Traffic isn't your problem. Conversion is. Here's what we look at first when a store isn't performing, and the changes that make the biggest difference.

South Africa's petrol price jumped 15% in a single month on 1 April 2026, driven by the US-Iran conflict, the closure of the Strait of Hormuz, and a rand that has been working against us throughout. Most South Africans are aware of what happened at the pump. What's less visible is how this plays out inside your online store.

Most established businesses have already invested in product, brand, and people – but their online channel is holding them back. Here's why that's almost never a marketing problem, and almost always a systems problem.

More complexity isn't always better – and a smaller build done properly will outperform a custom build done poorly every time. Here's how to make the right call.

ChatGPT Ads are opening a new advertising opportunity in South Africa. Discover how they work, what makes them different and what brands should know.

Linda Saunders from Salesforce argued in TechFinancials this week that retailers now need to win the trust of AI agents as well as shoppers. She's right, and the numbers support her. Salesforce's latest State of Commerce report found that consumer reliance on AI assistants as the first stop for shopping tripled year on year, while traditional search traffic to brand-owned channels dropped 15%.

Google isn't the only way customers find you anymore. Here's what AI-driven search means for your store, and what you need to do about it now before your competitors do.

Abandoned cart is just the beginning. Here are the automated flows that quietly recover revenue and build customer lifetime value – and what to put in each one.

Most brands are using social media wrong. Here's how to think about it as a demand surface – the place customers research and compare before they buy – and how to show up accordingly.